Internet Proves Critical for Online Auctions

The auction industry has benefited from advances in technology. Online catalogs can list thousands of items easily searchable by interested buyers. Technology has drastically trimmed costs for pre-auction marketing, catalog creation and distribution.

The Internet enables secure online purchasing and instant credit approval. Of course, security for online purchases is paramount. Also knowing that customers have instant access to an auction's Web site and that everything is functioning properly is important to a successful online event.

With locations and participants around the globe, auction houses can't afford the downtime required to upgrade their bandwidth with traditional Internet access. That's why one auction house in particular turned to Time Warner Telecom for its Ethernet Internet Service (EIS) product. While the auction house is always open for business, every quarter they have “special" auctions that feature treasured pieces from around the world. These specialty items can vary from yachts to door knobs.

Critical Technology

Our extended EIS service connects the company's purchasing and cataloging departments exclusively over our IP backbone. This service runs the day-to-day business applications for the auction house's typical items and early previews for big auctions.

The Ethernet burstable service supports the auction house's data transfer requirements when big events demand up to 1+ Gigabits per second to download large images and handle thousands of bids. With a burstable solution, the company commits to a predetermined bandwidth level without limiting its access to the full capacity of our underlying transport facility. When dense catalog graphics or full-blown auction events need to be delivered, Time Warner Telecom offers the auction industry high-speed connections to download images and other data for the fast turnaround that their business demands.

Does your company depend on the Internet? Learn how Time Warner Telecom's Internet services provide fast, secure Internet Access by visiting www.twtelecom.com.

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