Options to Help Seniors Achieve Good Nutrition

As we age, our dietary needs change. What we ate when we were 20 — or 40 — might not be what we need when we're 64 — or 84! Help seniors overcome nutritional barriers.

Making a Will: What You Don't Know

Estate planning involves more than just having a will. Knowing the basics about estate planning documents such as living wills and powers of attorney lets you help your senior clients make sure all their wishes are carried out.

Seniors Seek More Active Retirement Communities

Modern senior communities cater to the demands of a whole new generation of retirees, focusing on active lifestyles and upscale amenities.

Selling to Seniors articles are reprinted with permission from CDPublications.

When Advertising to Seniors, Promote the Offer, Not the Product

Most marketers describe their product or service in their marketing materials, but they may get better results with seniors by selling the offer.

SCSA Announcements

Learn about upcoming educational opportunities, find out how to submit nominations for the SCSA Board of Standards and read important announcements.

Age Has Nothing To Do with It

Meet Jean Cherni, CSA and founder of Senior Living Solutions. At 80, this full time working woman believes that it's important not to be prematurely terminated by our own birthdays.

You've Got Talent!

A video featuring a senior adult choir will have you rethinking what it means to be rappin' with your homies.

CSA Testimonial

"I attribute much of my success to your sage recommendations and referrals on how to work with older adults and the many marketing/networking ideas you taught me. Now I begin my seminars with a brief introduction to the Society of Certified Senior Advisors and am immediately accepted as a professional who genuinely cares about older adults."