Q: Why Should I Include Social Media Links in My eNewsletter?

A: Even the most skeptical of marketers are coming to realize the staying power of social media. In fact, recently compiled Social Media Facts and Figures for B2B Sales show that of Global Fortune 100 companies:

65 percent have a Twitter profile
54 percent have a Facebook page
50 percent have a YouTube presence
33 percent share RSS feeds

Why would the biggest and most powerful companies in the world invest so much time and effort in social media?

Because social media sites are visited by 75 percent of global consumers who go online. This is a powerful statistic, and the basis for demonstrating the importance of including social media links in your eNewsletter.

Your customers and prospects regularly use social media to interact online with their friends and their favorite brands. This means that you should not only have a social media presence, you should include social media links and share options on your eNewsletter to help:

make your eNewsletter more interactive
encourage your audience to connect with you on social media sites
enable your audience to easily share your eNewsletter articles with their social media networks
make sure you're part of the online conversation
expand your brand's presence and increase your reach

Stay one step ahead of your competitors by incorporating social media with your eNewsletter. Learn how by contacting the professionals at Proven Systems at (800) 720-5398 or info@provensystems.com.

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