Are You Limiting Your Email Marketing Success?

Financial growth A recently released Compensation & Resources Report from EmailStatCenter.com found that although email marketing has a high return on investment (ROI), it is often understaffed, underfunded and performed by companies that specialize in multiple other service offerings — despite the fact that email marketing requires specialized knowledge and skill.

Findings from the report show that:

The majority of respondents (40 percent) dedicate $100,000 or less of their annual budget to email marketing.
Fourteen percent of marketers do not even know what their budget is for email marketing.
Thirty-seven percent of respondents have only one or two people who work directly on email marketing.
Among companies that offer digital marketing services, most offer a broad range of services and few actually specialize in email marketing.

These findings indicate that many companies may be experiencing limited success with their email marketing efforts. For those companies looking to maximize their email marketing efforts and ROI, outsourcing may be the best option for success.

Outsourcing is economical and frees the resources of internal staff to focus on other projects. However, the key to outsourcing is finding an email marketing provider who specializes solely in email marketing and whose team of experts can greatly improve the quality of your email marketing campaigns.

Is your company's budget holding you back from the marketing results you would like to achieve? Proven Systems can help meet your objectives, while staying within your budget. Contact the professionals at Proven Systems today at (800) 720-5398 or info@provensystems.com.

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