Driving Leads, Boosting ROI

Earlier this year, Creditors Resource Group (CRG), a leader in the debt-collection industry, developed two new services that needed immediate, wide-spread promotion. To achieve such exposure and gain traction in the marketplace, CRG President and CEO Thomas P. Lynch turned to Proven Systems' email flier services.

"Obviously, when bringing new products to market, you want to get the word out as quickly and broadly as possible," said Lynch. "After interviewing multiple providers, I felt that Proven Systems had the most intelligent plan of action and they gave me a high comfort level that they are at the top of their game as strategic thinkers."

A clear invitation
That plan of action included a pair of customized email fliers professionally written and designed to drive recipients to CRG's Web site where its new service offerings were featured. For Lynch, Proven Systems' team not only helped his company craft an email flier that looked great but one that contained a well-written call to action within its message.

Explained Lynch: "They helped me take our "message" and translate it into a proven writing style to maximize traffic conversion. I was very impressed by the level of study they put into understanding our product, our target audience, and how they crafted every word to ‘say more with less.'"

Simplicity leads to sales
Additionally, the navigation of CRG's email fliers was highly intuitive, making it easy for recipients to click through its links and inquire about CRG's services. This helped CRG generate "warm" leads that gave its sales staff a huge head start on lead conversion.

"I have learned that this type of indirect introduction, combined with some "soft" email follow up with registrants allows us to build a level credibility and familiarity that turns cold-calls into relevant dialogue," said Lynch. "We made enough sales after two broadcasts in one month to pay for the service for the entire year."

This impressive ROI has convinced Lynch to continue investing in Proven Systems' email flier program.

"I don't think I could face my sales staff if these leads [from the email fliers] suddenly quit coming in," states Lynch. "I wasn't sure what to expect, but the ROI made me a believer very quickly."

The right partner
Lynch researched several vendors before choosing Proven Systems, and, based on his experience and the results his company achieved, he knows he made the right choice in choosing Proven Systems as his email marketing partner.

"It's not often that you find a vendor that is so good at what they do and that demonstrates such a high level of professionalism through every stage of their engagement," said Lynch. "Their design team was very helpful in shaping our overall strategy and the collaterals they developed were absolutely first class."

Learn how your company can obtain ROI with a professional email flier campaign. Contact Proven Systems at (800) 720-5398 or info@provensystems.com.

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