Proven Systems - eAdvisor - Product Feature
   
 

Optimize Your eNewsletter Content, Boost Your ROI

Before the Internet revolution, when a buyer needed a specific product or service, his or her at-a-glance options were often limited to the listings in the local telephone directory.

How times have changed! Today, finding a product or service typically starts with a prospect entering keywords into a popular Internet search engine such as Google, MSN or Yahoo!. If a company's listing doesn't appear on the first page of search-engine results, its chances of earning that prospect's business may be dead in the water. Why? Consider this:

For every 1,000 searches in Google, 898 click-throughs come from listings displayed on the first page. Of those 898, 421 clicks are on the very first listing and 119 clicks are on the second. (source: Chet Holmes International)

Thus, it is critical to optimize your company's Web site and related content so that search engines give you priority. The term for this strategy is Search Engine Optimization or SEO — the process of improving the volume or quality of traffic to a Web site from search engines by means of "natural" or unpaid search results. (source: Wikipedia)

Email newsletters and SEO

Proven Systems' clients know that every email newsletter contains volumes of fresh, educational and targeted content — just what search engines love! To help each client maximize the impact and visibility of email newsletter content, Proven Systems has introduced its eNewsletter Content Optimization Package.

This innovative, strategic marketing package aims to leverage the effectiveness of a client's email newsletter. How? By applying proven SEO techniques to a customized microsite built exclusively for that client's company email newsletter. This microsite doesn't compete with but rather complements a client's company Web site.

Proven Systems' eNewsletter Content Optimization Package includes:

  • Microsite: Proven Systems designs, hosts and maintains a standalone microsite built exclusively for an organization's email newsletter content. Adding fresh, optimized content after each email newslet­ter send can boost your company's presence among search engines (Google, MSN, Yahoo!).
  • Keyword optimization: We ensure your content and metatags are rich with keywords that can effectively boost the microsite's natural rankings among major search engines.
  • Reporting: We provide a monthly report that outlines visitors, newsletter subscription opt-ins, sales inquiries and more.

DON'T let your competitor get noticed first in the search engines ... take charge by optimizing the content you've already produced!

To learn more about Proven Systems' eNewsletter Content Optimization Package, contact the Proven Systems team at (800) 720-5398 or info@provensystems.com.
 

 

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