Outsourcing Allows Content to Shine

As Public Relations Director for KePRO, a leader in the competitive industry of care management, Joanne Benteler knows the importance of consistent, quality communication to engage targeted prospects and clients. That's why over a year ago Benteler set out to find an email marketing vendor who could do more than simply design and send email newsletters on her behalf. She wanted a partner — an extension of herself and KePRO — that could help generate fresh, relevant and accurate content for each and every eNewsletter.

"Health care is a very confusing topic, and the complexities of care management make it even more so," states Benteler. "I was looking for a vendor who had previous health care experience and strong research and writing skills. But more importantly, I wanted to work with individuals who would take the time to listen and learn from us, not try to dictate their agenda and preconceived notions about what was best for KePRO in terms of content."

Benteler also wanted sophisticated tracking and reporting tools that showed her who was reading what articles in each eNewsletter. She interviewed various e-marketing companies and, after her conversation with the Proven Systems' team, knew she had found the answer to her e-marketing dilemma.

"I researched many email marketing vendors, narrowed them down to those I felt had experience, the strongest skill set, a sound marketing strategy, and comprehensive tracking and reporting tools," Benteler explains. "Hands down, Proven Systems scored the highest in all categories. I was most impressed with how knowledgeable and friendly everyone was, and how accommodating they were to our needs and our vision for the eNewsletter. I have not regretted that decision."

In Spring 2008, KePRO, in synergistic collaboration with Proven Systems, debuted its eNewsletter, KePRO Connect. The quarterly eNewsletter contains five main sections with a variety of articles, all of which are researched and written by the technical writing staff at Proven Systems after suggested topics and main points are approved by the KePRO team. Although it seemed like a too-good-to-be-true concept at first, Benteler now firmly believes in and counts on Proven Systems' process and team of professionals.

"Until this past month, I was a one-person shop, so to say I didn't have a lot of time is an understatement," she says. "Proven Systems now thoroughly understands the services we provide and the markets we are trying to reach, so the staff chooses the specific topics for each article, subject to our approval, and then researches and writes the entire publication. Very little editing is needed. This process really works well for me, and has helped to maximize the overall value of our eNewsletter."

When breaking news happens and forces a last-minute change in KePRO Connect's slated content, Benteler knows she can rely on the Proven Systems team to be flexible and quickly complete any modifications.

States Benteler: "It is important to react to the market to be successful. Sometimes a report or hot topic emerges after we have established our eNewsletter content. We hammer out the new direction, often in 15 minutes or less, and Proven Systems staff runs with it. It is all accomplished without any conflict. And I get an excellent article in a short period of time."

Is the challenge of quality content and seamless deliverability impeding the launch of your company's eNewsletter campaign? Partner with Proven Systems Corp. to get your eNewsletter checked off your to-do list. Contact us at (800) 720-5398 or info@provensystems.com.

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Contact us by: Email: info@provensystems.com Phone: 800.720.5398 Web: www.provensystems.com