eAdvisor - Marketing Factoid |
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Whose eNewsletter Is Your Customer Reading?Marketing fact: According to a 2007 Wall Street Journal report, 81 percent of U.S. executives subscribe to industry email newsletters for product information and business intelligence. How do your customers get industry information? You can bet they search out, subscribe to, and read eNewsletters to keep abreast of their industries. You can also bet that your competition knows this. When you send a regular, informative eNewsletter, you establish your company as an industry leader. You also create credibility and establish an ongoing, trusted relationship with the very people who are positioned to make purchase decisions about the products and services you offer. Do you want to know what your competitors are doing with their email marketing programs? Proven Systems can find out for you, with no obligation on your part. You can reach us at (800) 720-5398 or info@provensystems.com. |
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