eAdvisor - Company Spotlight |
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Outsourcing Allows Customization, Enables TargetingPrograms Reaching Seniors, a leading provider of marketing programs to professionals who serve seniors, has a variety of audiences to target in its own marketing efforts. The challenge they faced was how to deliver specific content to each of those audiences. Managing Member Bryan Beers found the solution: partnering with Proven Systems to send three different regular eNewsletters: Significant Summaries, Senior Spirit and Wisdom to Age Well. “Because the newsletters are used to help our clients stay in touch with their prospects, clients and referral sources, having three different newsletters has allowed us to send either quarterly or monthly newsletters for our clients,” Beers said. “It is not the same newsletter each month, so our readership is increased by having something new in each issue.” Beers is part of a unique partnership with Proven Systems; his organization employs three different writers — one for each eNewsletter — and Proven Systems takes it from there, from programming to sending to tracking. This setup is efficient, Beers said, and it helps him focus on coordinating the three writers through their research and writing processes. “Proven Systems offers us a flexible and responsive team,” Beers said. “We are always changing how we want our newsletters to be sent and what features we want. The team at Proven Systems has been there every step of the way, ready and willing to take on our challenges and provide us with quality solutions.” And those experiences, Beers said, keep him excited about growing his relationships and distribution capabilities through Proven Systems. “The outsourcing of the newsletter layout and distribution has allowed my team to focus on what we do best. I would have to say that working with Proven Systems has been a great experience.” Do you have multiple target audiences and eNewsletter efforts to juggle? Take the effort out of the balancing act by partnering with Proven Systems. You can contact us at (800) 720-5398 or info@provensystems.com. |
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