eAdvisor - Product Feature

Maximize Event Marketing ROI

Events — whether online or in person — are serious business. You put time and precious marketing dollars into events, whether you’re exhibiting at a national expo or producing a helpful webinar. How do you make sure you get the most bang from your event-marketing buck?

A well-crafted, properly-timed eFlier can maximize your event ROI. Many marketers turn to eFliers to sell a product or service. But you can also use eFliers to:

• Entice visitors to your booth at an upcoming conference
• Collect email addresses and contact information from white-paper signups
• Get record enrollment for your next lunch-and-learn webinar

Targeted email is one of the top ways to get quick, high response rates. Event Marketer gives the example of a country music site that rented three separate email lists of country music fans, combined them, and emailed an announcement about a country music contest. Within eight hours, 11.6 percent of recipients visited the site. A week later, 30 percent had visited — a significantly higher and faster response rate than direct-mail campaigns.

Creating the right event-related eFlier takes careful coordination, from writing the content to tracking the send. If you want to put your energy into your event — not into worrying whether people will show up — contact the professionals at Proven Systems at (800) 720-5398 or info@provensystems.com.

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