eAdvisor - Email Newsletter Marketing Tip of the Month

Act Now!

"Hello, it's your customer calling. Just read your eNewsletter and I loved it! But, now what should I do? Do you want me to buy your products, or just tell my colleagues about your service offerings? Do you have any resources or demos where I can learn more?"

Since your customers aren't going to ask, it's up to you to tell them what to do upon reading your eNewsletter. Obviously, you want them to buy your product or service, but how do you get them to that final step?

Use your gatekeeper wisely

Think of your eNewsletter as the company operator: by reading your eNewsletter, the customer is interested, whether they know it or not. How would your operator direct them into the sales cycle? Is there a free demo they should try? A free white paper to download to learn more? Or maybe your company offers a free initial consultation?

Getting creative

If your company doesn't have any additional sources of information for customers to tap into, it's time to get creative with your call to action. Here are some creative suggestions:

• Offer giveaway items for readers to register for
• Hyperlink to sign up for something
• Direct to sales associate or demonstration

So what are you waiting for? Give us a call, send us your suggestions, fill out a survey, brainstorm ideas…just act now!

For more information, contact the professional team at Proven Systems at (800) 720-5398 or info@provensystems.com.

(If your operating system does not support using a Print button,
simply use your Web browser's "Print" command instead.)

©2005-2007 Proven Systems. All rights reserved.