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How Often Should I Send Our eNewsletter?

The frequency of your eNewsletter send revolves around you and your industry. The following are several items to consider in determining an appropriate frequency:

• How many new products and services do you have to discuss in the eNewsletter?
• How often do trends change in your industry?
• How much new and fresh information is available?
• How long can your customer base go without seeing your branding efforts and hearing from you?
• What are your time and budget constraints?

Oftentimes, it is easier to begin with a lower send frequency, then increase as you gain a better understanding of available content.

The experts at Proven Systems can help you with these considerations and adopt an eNewsletter strategy that works for you. Contact the professional team at Proven Systems at (800) 720-5398 or info@provensystems.com.

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