eAdvisor - Client Highlight

Corporate Express Connects with Customers

As a provider of a wide array of business products and solutions, Corporate Express (CE) relies on email newsletters to maintain customer connection with consistent, timely communication. The Source, Corporate Express' eNewsletter, highlights CE's business consulting services and captures audience attention through valuable news about the latest industry trends.

"We provide our customers with a single source of business and services so that they can focus their resources, energy and time on their core business," said Fred Garlington, manager of The Source. "We are a partner that helps organizations save time and maximize productivity."

Enabling internal staff

Valuable eNewsletter feedback provides insight into the needs and interests of customers so that CE's consulting-focused sales personnel is able to operate with greater profitability.

"Our sales reps have new tools to use on their sales calls," Garlington said. "And our high-level executive customers are more engaged with Corporate Express every time they see a new issue."

Greater efficiency renders success

Since beginning its distribution in March 2006, The Source has been a successful, targeted publication addressing the concerns of business executives in an ever-changing environment. The team at Proven Systems manages the content production, research and design elements of the eNewsletter.

"Proven Systems was the best solution to allow multiple members of the marketing team to publish digital newsletters," Garlington said. "They provide efficient, cost-effective services that contribute valuable collateral to our marketing efforts."

From corporate restructuring and worker productivity to holiday shopping trends, The Source from Corporate Express provides valuable information about the latest industry trends. View the most recent edition of The Source here.

For more information about eNewsletter production and connecting with your customers, contact the professional team at Proven Systems at (800) 720-5398 or info@provensystems.com.

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