eAdvisor - Email Newsletter Marketing Tip of the Month

Build Valuable Partnerships Through Your eNewsletter

Featuring partners in your eNewsletter provides valuable information for readers and builds respect among current clients. Helping and respecting clients shows your company as a viable partner for prospects. The result: stronger customer relationships and a better company image.

Positives across the board

Focusing on a partner in your eNewsletter is a winning strategy: the partner benefits from the exposure the article provides, you strengthen your relationship with that partner and readers gain information about potential new vendors and customers. Reciprocation of this process builds a valuable business network.

Featuring a partner in a story turns your newsletter into a marketing and networking tool, increasing its value to your readers and ensuring that they keep reading every week.

Most importantly, featuring partners allows a company to gain a reputation for serving clients beyond just the sectors that they do business. Customer service is a key competitive advantage.

Respect is circular

By building a positive relationship with partners by spotlighting them in the company eNewsletter, a company improves client retention and increases the odds of being spotlighted, in turn, by that partner. By helping partners reach more people, you cement your place in their network and improve your chances of turning their customers into your own.

Increase readership

While featuring partners in your eNewsletter is important because of the relationship-building possibilities, it is also a good tool for expanding your readership. Partners' companies have loyal client bases, and when clients see that their business has been featured by another company, they are more likely to visit your Web site, read your eNewsletter and become familiar with your brand name.

Featuring partners in an eNewsletter offers numerous advantages:

• By offering partners referrals from your own client base, you ensure that they will return the favor.
• You gain a potential reader base from partners' loyal clients
• You offer readers relevant industry news and exposure to a company that may be important to their future success.

To find out more about how eNewsletters can help you help your partners, contact the professional team at Proven Systems at (970) 223-6565 or info@provensystems.com.

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