eAdvisor - Email Newsletter Marketing Tip of the Month

Improve Retention With Visual Cues

With online information accessible at the click of a mouse, grabbing and retaining readers is a challenge at best. One important step to keeping reader attention is providing effective visual cues.

Visual cues come in many different forms, but all make text stand out in some manner. Whether this is typeface formatting, bullet points, indentations or some other modification of text, these cues make a substantial impact on reader interest and understanding.

Consider using some of the following visual cues.

• Use subheads: One of the easiest changes you can make to an article is the addition of subheads. Subheads break up information into categories, making content easy to find and read. They also provide quick points for readers who just skim the article.
• Balance line breaks: Including hard line breaks as often as possible makes an article easier to read and understand.
• Include bullet points: Readers are far more likely to look at bullet points than blocks of text. They may also read the surrounding information because of the bullet points.
• Listen to the cues: Just as important as using visual cues is using them correctly. Ensure the visual cues are discussing the most important points of the article.

By tapping into the power of visual cues, companies can make their eNewsletter articles far more likely to inform and interest readers. For more information on how to improve your newsletter with proper text formatting, contact Proven Systems at (970) 223-6565 or info@provensystems.com.

(If your operating system does not support using a Print button,
simply use your Web browser's "Print" command instead.)

©2005-2007 Proven Systems. All rights reserved.