eAdvisor - Email Newsletter Marketing Tip of the Month

Words To Avoid In Your eNewsletter Subject Line

Constructing an effective subject line for your eNewsletter takes some homework. With enough spam filters currently on systems throughout the world, using some words in a subject line can guarantee your eNewsletters slips through those filters.

According to www.businessknowhow.com, the following 20 words should be avoided in the subject line of your eNewsletter:

1. Amazing
2. Cancel at any time
3. Check or money order
4. Click here
5. Congratulations
6. Dear friend
7. Email marketing
8. For only ($)
9. Free (including toll-free)
10. Great offer
11. Guarantee
12. Increase sales
13. Order now
14. Promise you
15. Risk free
16. Special promotion
17. This is not spam
18. To be removed
19. Unsubscribe
20. Winner

These words are the ones most commonly recognized by spam filters, and ensure your eNewsletter ends up in a trash folder. Remember to keep your subject lines as simple as possible, and avoid using hard-sale language to get someone's attention. As a rule of thumb, the more your subject line sounds like an ad, the more likely it will end up ignored or in a spam folder.

To learn more on how to get your eNewsletter delivered, contact the experts at Proven Systems at (970) 223-6565 or visit www.provensystems.com.

(If your operating system does not support using a Print button,
simply use your Web browser's "Print" command instead.)

©2005-2006 Proven Systems. All rights reserved.