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How often should I send my eNewsletter?

Your eNewsletter's ultimate goal is to provide value to your readers. If an eNewsletter is sent too often it can lower the eNewsletter's perceived value.

When trying to determine frequency, here are a few items you should consider:

• How long do you want to go without your customers or prospects hearing from you?
• How much new information is available in your industry?
• How much time do you and your staff have to construct your eNewsletter?
• Your budget is a factor in deciding your frequency.

For more information on how an eNewsletter can benefit your organization, contact the Proven Systems experts at (970) 223-6565 or visit www.provensystems.com.

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