Top Three Ways to Increase Your Web Site's Newsletter Sign Ups

Whenever someone visits your Web site, you have a valuable opportunity to sign them up for your newsletter. But if you fail to capture their email address, you forfeit the chance to market your business to them over and over again, says Proven Systems President Marc Dube.

The purpose of your Web site isn't simply to dispense information about your products or services, but to also convert visitors into buyers, members, etc. And having a Web site that doesn't effectively collect email addresses is like going fishing but failing to put any bait on your hook.

Here are the three top ways to increase newsletter signups on your Web site as indicated by Mr. Dube:

1. Value-Added Signup Form

Include an appealing benefit to your signup box and display it prominently on the important pages of your Web site. This can make your signup request more enticing, add built-in value to your newsletter and easily drive more subscribers to your email list. Tell new subscribers exactly what they'll receive in return for their email address. Don't give an anemic offer like: "Sign up." Instead, say something like, "Sign up and receive…" Whatever you do, keep your offer short, simple and clear so you can effectively sell the value of your newsletter. Like fishing, different bait yields different results. Testing is key here.

Be sure to dangle an incentive that has enough real or perceived value to make people want to respond. For example, you could offer a free report, product samples or a free trial. Or, you could use discounts, contests or other special offers to build excitement around signing up.

If site visitors are already subscribers, get them to help you grow your database. Include a link in the signup box, so subscribers can easily recommend others who may be interested in joining your list. And don't forget to offer an irresistible benefit to reward them for their referrals.

2. Product Demo Signups

Encouraging signups for your newsletter before, during and at the end of a product demonstration is an ideal way to collect email addresses. These potential clients have displayed a strong interest in what you sell and are more apt to join your mailing list.

Your demo signup offer might highlight subscribers' access to the latest information about your products, company and industry. And, of course, you should include an immediate benefit, such as a free white paper, product trial or discount off the purchase price. This technique works whether people are completing a demo on your site or downloading a test or trial version.

3. On-Site Pop-up/Unders Reminders

Create on-site pop-ups to remind visitors about your newsletter and promote the benefits of becoming a subscriber. You can place these devices on your home page or all of your Web pages, depending on your preference. The different types of pop-ups include:

• Standard Pop-ups: Can be set to appear upon entrance or exit. (Exit pop-ups are ideal because they catch people after they've had a chance to review your content. However, entrance pop-ups may distract and annoy site visitors.)
• Timed or Delayed: Can display so many seconds after a visitor enters your Web page.
• Rotating: Shows visitors a different popup each time they come to your site to maximize your marketing message.
• Self Closing: Close themselves after a certain number of seconds to inject a sense of urgency into your sales message.

Remember: Always sell the value of your newsletter and use every opportunity available to encourage Web site visitors to subscribe.

Email:info@provensystems.com
Phone: 800.720.5398
Web:www.provensystems.com