eAdvisor - Tip of the Month
   
 

Turn Readers into Clickers

Want to get more Web traffic and sales leads from your eNewsletter? Include a strong call to action in your articles and watch your results skyrocket.

What is a call to action? It's a statement that directly addresses readers and prompts them to take an action such as clicking through to a page on your Web site, calling a sales representative, or registering for a white paper, giveaway or podcast.

Even if the messages in your eNewsletter articles aren't "salesy," including a strong call to action will increase your lead volume:

  • You get more "live" responses.
  • You drive more readers to your Web site.
  • You collect contact information from readers who email or call.

A call to action is an easy way to make your eNewsletter do the work of getting leads FOR you.

Contact Proven Systems in reference to this article and we will build your company a working prototype eNewsletter with no obligation on your part. We can be reached at (800) 720-5398 or info@provensystems.com.
 

 

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