Success with Customized Content
 Jackie Connors, President of The Connors Group, a leading IT staffing firm, has always believed strongly in the value of branding and marketing, and, with that, the importance of having a professional and value-added newsletter for clients.
However, Connors Group staffing specialists, who provide services ranging from executive searches to staff augmentation, were struggling to keep up with the demands of newsletter production.
"The challenges were many: having the time to write the articles, having the content look cohesive, creating an overall professional-looking product, as well as delivering the newsletter without it being hung up in spam filters," Connors said.
She decided to outsource, knowing that working with a company that specializes in just producing eNewsletters would be able to do a better job.
Connors selected Proven Systems because she liked the idea of customized content versus other newsletter companies' generalized, pre-written articles.
"There is a lot of creativity and individuality that goes into the development of each newsletter," Connors explained. "The team provides the perfect level of follow up, idea generation and collaboration."
Connors said Proven Systems' pricing is fair, and — even better — outsourcing bought her company free time. "This allows us to focus on our core business and do what we do best!" she said.
What have readers of The Connors Group's eNewsletter, Insight, had to say? At a recent trade show, clients told Connors it provides valuable information to help them keep a hand on the pulse of the market.
Connors recommends Proven Systems, a team which she said is made up of "quality people who create quality products."
"They are all sincerely interested in impacting your business success. They go above and beyond to make the experience successful!"
Want to learn how outsourcing with a quality team can provide you with a top-notch eNewsletter — and more time to do your job? Contact the professionals at Proven Systems at (800) 720-5398 or info@provensystems.com to learn more. |
