Analytics: The Ultimate Tool for ROI
 Heidi Hostetter, operations manager of Faustson Tool, once faced what she could only describe as a “multipurpose” mission to accomplish.
Faustson is a 5 Axis Manufacturing Technology leader that specializes in and services the aerospace, aeronautics, defense, medical and semiconductor industries — a truly wide variety of customers.
Hostetter had one general aim: “I wanted to keep in constant communication with all of our customers regardless of size or significance to Faustson.”
That objective came along with some specific goals: feed the company’s search engine data; keep the data new and fresh; and find a way to share corporate messages, service and industry news — with very little to no work on the part of sales staff.
After several months of research, Hostetter found Proven Systems, which offers a range of useful campaign analytics — the solution to meeting Faustson’s many goals.
Empowering analytics
After Faustson’s first eNewsletter send several years ago, Hostetter found the resulting analytics to be empowering — she could save time by seeing firsthand the exact needs of customers and potential customers.
“What a gift!” Hostetter says. “It certainly gave me a feeling of educated insight on how to navigate through my customers’ needs. It maximized my time and theirs also.”
Since that first send, Hostetter says, the key to Proven Systems’ analytics has been that they are accessible and available — whenever she needs them.
“Tenacious ROI”
For Hostetter, the value of Proven Systems’ campaign tracking has never ended.
“The marketing and sales opportunities the program provides have a tenacious ROI,” she says.
And that’s a big deal in today’s market.
“In an economic state such as the one our nation is facing, I think communication is the key,” she says. “Proven Systems provides the consistency that needs to prevail throughout, and the tracking provides that very valuable tool.”
Make sure your email communications provide meaningful results you can use. Contact the professionals at Proven Systems at (800) 720-5398 or info@provensystems.com to learn more.
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