Capture Readers with Custom Design
 When it comes to eNewsletter design, good looks alone do not make the cut.
Sure, eNewsletters should draw readers’ attention. But because they serve as a marketing tool, they also need to lead readers to take action, from clicking and reading articles to visiting Web sites to directly contacting the sender.
Despite sharing similar qualities, eNewsletters differ from Web sites, says Nick Thompson, Proven Systems HTML editor.
“A Web site can be proactive, but when it comes to marketing, eNewsletters have them beat,” Thompson says. “With newsletters, you’re going out of your way to reach your readers instead of expecting them to find you.”
To make this happen, an eNewsletter should match the organization’s culture, style and unique goals — it must be customized.
The Proven Systems team works with clients from the get-go to provide custom designs. In the first meeting, clients are asked questions about design, from simple to complex: What colors should the eNewsletter include? How closely should it match the organization’s Web site?
“Some clients already have an idea about what they want to see in a design, but many times, they don’t have a preference and they are open to what we will present them,” says Proven Systems Production Team Leader Kimberly Rinaldo.
Proven Systems uses that feedback, in addition to any Web sites or provided materials, to create multiple designs for clients to review.
“We want clients to be completely honest with us in their feedback — and they are,” says Rinaldo. “We make any and all changes until they approve the design.”
The final product is a design like no other. Every client’s design is original and tailored specifically to the organization’s needs. That is the true beauty of having people who listen on your side.
To learn more about how custom design can provide the actionable results you need, contact the professionals at Proven Systems at (800) 720-5398 or info@provensystems.com. |
