Capture Leads With the Web
 As you're looking for ways to make the most of your marketing dollars, be sure to review your Web site. As Internet business consultant Charles W. Davis explains, a Web site that is pretty but doesn't capture leads for your business is a waste of money. In contrast, an effective Web site offers rich content but also captures leads. The site owner can then use these leads to build marketing lists, gather email information and proposals, and uncover sales opportunities.
A good Web site is your bread and butter. For little cost, you can create multiple entry points that let visitors interact and allow you to capture email and demographic information. Try implementing these capture methods:
- eNewsletter sign up — An eNewsletter gives readers useful information, engages their interest, promotes your expertise and provides links that bring readers back to your site.
- Free reports and white papers — When a detailed, useful report has value for site visitors, they will provide their contact information to get it.
- Contests — Visitors enjoy the chance to win free merchandise, especially if it's relevant to their industry.
- Free product samples or demos — Your potential customers will appreciate the chance to try your product for free and will sign up for the privilege.
Finally: Keep it simple — don't ask for too much information (which may make visitors suspicious) or make it complicated (which may frustrate respondents). And be sure to give readers confidence in registering by providing privacy assurance.
When you're ready to track your results, contact the professionals at Proven Systems. Our experts can help you learn how to make the most of your list. You can reach us at (800) 720-5398 or info@provensystems.com. |
