Should I Address my Customers' Concerns About the Economy in my eNewsletter?
 A: The media has provided constant coverage of the economic crisis, and the flood of dire predictions has made many business customers skittish. It's smart to address the issue instead of ignoring it. You can include in your eNewsletter a frank, direct article that:
- Brings the issue out in the open. (Instead of letting the economy be "the purple elephant in the room that nobody talks about.")
- Gives you the chance to reassure readers of the stability of your organization. (We're still here and we're doing fine.)
- Gives you the chance to remind customers about the value your organization provides them. (Remember that we provide the best services and products for the best price.)
The economy is a tough subject, but addressing it ensures readers that your company remains successful. To learn more about timely eNewsletter content, contact the professionals at Proven Systems at (800) 720-5398 or info@provensystems.com. |
