Outsourcing Your eNewsletter: An Economical Solution
 An eNewsletter is a particularly attractive marketing tool because of its lower cost and high value in supporting marketing programs. However, many businesses don't have the time or staff resources to devote a high-quality, regular eNewsletter. One solution: outsource it.
Jordan Way, director of business development at Proven Systems, says many organizations might hesitate to outsource an eNewsletter because they consider it an "administrative" task and assume it really shouldn't take much time and effort to pull together every month. However, consider all the specialized skills involved in producing an eNewsletter:
- Topic development
- Interviewing
- Writing
- Editing
- Design and layout
- Programming
- Electronic send management
- Reporting
If you give all these tasks to one person, it's likely that that person doesn't have the expertise to do the whole job. If you involve a team of people, you multiply the number of personnel resources devoted to the newsletter each month. And regardless of who is doing the work, it will take a significant amount of their valuable time.
When you turn your eNewsletter over to professionals, you get multiple benefits:
- Professional work — A newsletter company uses skilled professionals who are experts in all facets of newsletter development, including writing, editing and production.
- Personalized attention — A professional firm will focus on getting the eNewsletter done. It won't be pushed to the bottom of the heap as it might be when it's assigned to people in house "in addition" to their regular jobs.
- Economical — Typically, the cost is significantly less than the cost of your own staff's time. In addition, email is dramatically less expensive to send than print newsletters.
- Regular delivery schedule — A newsletter firm keeps your company in front of customers and prospects with frequent touches that provide opportunities for building your brand, promoting special offers, promoting new or improved products, and upselling.
- Useful insights — A newsletter specialist can provide you with detailed information about who read your articles — information you can use to target additional communication and sales calls.
Outsourcing your newsletter can be both economical and time-saving. To learn how to get your eNewsletter done — on time and professionally — contact Proven Systems at (800) 720-5398 or info@provensystems.com. |
