eFliers: The Path to Immediate Response
 eFliers differ from eNewsletters in one major way: As opposed to the far-reaching eNewsletter, eFliers inform prospects and clients about one specific event or promotion. This approach lets your reader focus on one subject.
eFliers are great for announcements and promotions. With an eFlier, you can:
- Generate leads
- Increase sales of new products and services
- Provide product tips
- Increase trade shows attendance
- Increase company seminar attendance
- Send holiday greetings and build good will
Articles in an eNewsletter predispose prospects and customers to company information and build a relationship so that when customers need your products or services, they come to you. eFliers promote and urge audiences to take immediate action and become aware of a specific topic when it's time to strike.
Clients use eFliers for a variety of purposes:
- Target campaigns by focusing on audiences' opt-in interest categories.
- Invite prospects to company-sponsored events, allowing them to register online. Send an eFlier as a reminder notice, reducing the number of no-shows at events.
- Pre-test promotions or marketing messages by sending them to a smaller distribution list and evaluating the responses — message opens, clicks to a Web site, forwards to others, opt-outs. Clients can then use the most effective approach in a general mailing.
eFliers help turn prospects into customers
Experts have estimated that, on average, it takes seven contacts before a prospect becomes a customer. eFliers increase the number of contacts between eNewsletter sends by quickly communicating, informing and keeping your company's brand in front of your target audience. And eFliers save money — they're 20 times more cost-effective than conventional direct mail; and the response rate is five times greater.
Get results from your next eFlier — let the professionals at Proven Systems show you how. Contact us at (800) 720-5398 or info@provensystems.com for a no-cost assessment on how to improve your eNewsletter results. |
