eNewsletter Archives Give You Instant ROI
 Congratulations! You've created an email newsletter full of effective, expert articles. But you're still faced with the ongoing challenges of increasing Web traffic and improving sales. How do you make your investment in your newsletter pay double dividends?
The answer is that yesterday's newsletter isn't automatically old news. If you drop your involvement with your newsletter the day it sends, you risk losing out on some of the best and easiest returns on that investment. An online newsletter archive can promote your company to site visitors, instantly increase your Web exposure, improve your standing in your industry and provide rich tools for your sales team.
Freshen up
Archived eNewsletters can work magic when it comes to gaining (and keeping) site visitors and subscribers. Regularly posting your eNewsletter puts fresh content on your site and gives customers a reason to come back often. And once they see what your newsletter has to offer, readers will be more willing to subscribe to upcoming issues.
Feed the search engines
We live in a content-driven world. According to Nielsen//NetRatings, Google is the undisputed king of the hill when it comes to Internet search engines. What's that got to do with archiving eNewsletters, you ask? A lot. Every piece of content that your company posts online adds to the body of keywords that are available to search engines, enhancing your site's "keyword optimization." And it's not just the keywords that matter, according to expert ezine author Trey Pennewell. Search-engine spiders differentiate between "fluff" content and content that has substance. Articles provide more of the rich content that search engines are looking for.
Become the expert
Articles in your archive don't just apply to your eNewsletter subscribers. They have value to any readers who are interested in your line of work. Every month, select articles from your archive to submit to trade and online publications in your industry. All you need to ask for is a byline that lets readers know about your organization. Everybody wins:
- The publication you submit to gets free, expert content.
- Your content gets more exposure.
- Your organization gains recognition as a source of expertise in the industry.
- You get more people interested in visiting your site.
Activate your marketing
Your online archive is a rich resource for your sales and marketing teams. Sales and marketing teams can point prospects to entire issues with a monthly email message that says, "In case you missed this month's issue …" And teams can select individual articles to initiate contacts or point prospects to specific solutions tailored to their needs. A polite note saying, "I thought you'd be interested in this article" can open doors.
Better the second time around
The job of increasing site traffic and growing your business is never ending. But posting your previous publications online is possibly the easiest exposure to the masses your company will ever enjoy. In a world dominated by value-added services, providing archives that prove your company's expertise is a no-brainer.
You can trust the experts at Proven Systems for all your eNewsletter needs. Whether it's eNewsletter production, archiving or Web services, Proven Systems can help you repurpose your content to meet whatever needs you desire. Call (800) 720-5398 or email info@provensystems.com to reach the Proven Systems professionals. |
