eAdvisor - Feature Article

Web or Bust

Since business' inception, inventions have changed the marketplace and the way we do business. The Internet has had the fastest and most significant impact on business of any invention in centuries. The ability to respond to marketplace changes caused by the Internet will be the most significant indicator of business success.

The facts

The U.S. Census Bureau of the Department of Commerce estimated $26.3 billion in retail e-commerce sales during the 2nd quarter of 2006. In specific:

• Online shopping has exploded: On December 2006, online spending soared to $666.9 million in a single day, and every prediction agrees: this is just the beginning.
• Online banking takes the cake: It's green, convenient and saves cash. For Citi, 37 percent of customers already rely on the Internet for bill pay, just years after its inception.
• No SEO, no customers: According to comScore, 52 percent of people have used a search engine to find a local merchant.
• Social media is in: YouTube, MySpace, Facebook, Twitter: the laundry list of once niche, now ubiquitous networking sites goes on.

Internet presence: now required

Online communication is no longer a luxury in an oversaturated market. Forward-thinking executives are utilizing social media (blogs, networking sites) and permission-based marketing (email newsletters and campaigns, RSS feeds) to develop stronger relationships with customers.

What's your company's plan for reaching Internet markets? How does the Internet's estimated growth in the next decade affect your company's business and marketing plans?

With more than six years experience, the professional team at Proven Systems can help you implement a strategic on-line marketing campaign. Contact us at (800) 720-5398 or info@provensystems.com.

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