eAdvisor - Client Highlight

LynnCo Finds eNewsletter Success With Less Effort

With a growth rate of over 40% per year, LynnCo Supply Chain Solutions wanted a way to communicate with its growing audience. After several failed attempts at an internal company newsletter, LynnCo chose Proven Systems to manage the eNewsletter’s production.

Powerful content generation
“LynnCo tried to internally generate newsletters multiple times in the past years,” said Wendy Buxton, President of LynnCo. “However, the writing of the newsletter content was more than overwhelming, causing us to abandon the newsletter concept in only a few short months each time we tried to restart it.”

Proven Systems provides a unique ability to identify a company’s vision and translate its goals into powerful marketing copy. The superior content embedded in each newsletter grows clients’ customer base, while enabling better relationships with existing customers.

“With Proven Systems, it requires less of our staff’s time to generate a meaningful and effective newsletter,” said Buxton.  “Plus we gain valuable readership statistics for each newsletter that helps guide the content for upcoming newsletters.”

Superior management
Proven Systems understands the complexities involved in managing an eNewsletter campaign, and makes the process simple for companies. With little to no work required on your part, Proven Systems will create a custom, unique design filled with valuable, relevant content. Within just days of sending the newsletter, you’ll be able to view the results of your email campaign.

“If you desire to publish a consistent, targeted newsletter or Internet communication campaign of any kind, I found that using Proven Systems took a lot of the burden off of us,” said Buxton. “Using Proven Systems’ methodology, resources, and tools gave LynnCo the best chance of successfully administering a long-term eMarketing campaign.”

About LynnCo
LynnCo delivers customized, global transportation management programs. LynnCo streamlines the shipping of raw materials and finished goods via rail, ocean, truck or air.  Manufacturers that partner with LynnCo typically realize benefits such as: increased shipping efficiency, 25%+ savings in annual freight expense and 30%+ savings in inventory carrying costs.

To begin producing your email marketing campaign today, contact the professionals at Proven Systems at (800) 720-5398 or info@provensystems.com.

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