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Will More Links Increase Click-Through Rates?Yes. A study by EmailLabs concludes that more hyperlinks lead to more click-throughs. Why? Perceived value. Every hyperlink acts as a portal into yet another valuable source of information. Using hyperlinks also shows that the subject matter is relevant to other sources. Looking to have more hyperlinks in your eNewsletter? Let us know. For any inquiries about using hyperlinks, increasing click-rates or an eNewsletter, contact us at (970) 223-6565 or info@provensystems.com. |
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